At long last EU regulators are going to do something about the horrific slate of cookie banners that have descended on the web due to poor EU regulations (that have done nothing to protect privacy, best I can tell).
If you hate cookie banners (and who doesn’t), this seems like a clear win. But while the proposed solution (allowing users to specify their preference one time in their browser instead of on every site) will certainly improve everyone’s online browsing experience, it still doubles down on the horrible idea of asking regulators to play product manager.
It turns out that product management is hard. Many companies are quite bad at it. But regulators are usually worse. We would all be better off if regulators gave broad guidance and then let product companies compete and innovate to deliver the best experiences.